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Inclusive markets in Brasil: challenges and opportunities for the business ecosystem.

Ano de publicação: 2.015 Publicação: [S. l.]:  PNUD,  2015.  Paginação: 128 f. Autores: AGUIAR, Luciana Trindade;  KARLSEN, Jenny;  BOECHAT, Cláudio (Coord). Tipo de Publicação: Relatório de Pesquisa Autor Principal:   Outros Autores: AGUIAR, Luciana Trindade;  KARLSEN, Jenny;  BOECHAT, Cláudio (Coord). Resumo: It is undeniable that, in Brazil, there are strategies and opportunities to
leverage the business ecosystem in order to promote market inclusion. This
report aims to present the main challenges, strategies and opportunities
for developing inclusive markets in the country. Within the framework of
this report, “inclusive business provide goods, services, and livelihoods on a
commercially viable and wide-scale basis to people living at the base of the
economic pyramid (BOP), making them part of the value chain of companies’
core business as suppliers, distributors, retailers, or customers.” This concept
offers a broader view of the panorama of inclusive business in Brazil, addressing
cases identified under the UNDP Incluir Initiative, and challenges and
opportunities identified in the business ecosystem. Idioma: Português Número de Referência: 005.35 I37 2015