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The Flexibilization of the Relationship Between Franchisor and Franchisee: a Case Study of Tye Yes Rent-A-Car, a Vehicle Rental.
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The Flexibilization of the Relationship Between Franchisor and Franchisee: a Case Study of Tye Yes Rent-A-Car, a Vehicle Rental.

2.012 Nova Lima, MG:  FDC Núcleo de Inovação,  2012.  (Cases FDC ;  CF1212). 5 p. OLIVEIRA, Carlos Alberto Arruda de;  RIGHI, Hérica Morais;  PEREIRA, Raoni H. Caso Oliveira, Carlos Alberto Arruda de 1956- OLIVEIRA, Carlos Alberto Arruda de;  RIGHI, Hérica Morais;  PEREIRA, Raoni H. This case study aims to present the experience of the setting up of the Yes Rent-a-Car brand operating within the car rental industry. Its executives and founders’ experience enabled them to create a new franchising model that aligns flexibility and organizational guidelines, thus generating an open relationship between franchisor and franchisee. Inglês 1 005.342 A773fl.Ic 2012