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E-Commerce in Brazil: : an In-depth analysis of digital growth and strategic approaches for online retail.
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Journal Of Theoretical And Applied Electronic Commerce Research, v. 19, n. 2, p. 1559-1579, jun. 2024.
VEIGA, Claudimar Pereira da; VEIGA, Cassia Rita Pereira da; MICHEL, Júlia de Souza Silva; DI IORIO, Leandro Ferreira; SU, Zhaohui.
Artigo
Veiga, Claudimar Pereira da Professor TI
VEIGA, Claudimar Pereira da; VEIGA, Cassia Rita Pereira da; MICHEL, Júlia de Souza Silva; DI IORIO, Leandro Ferreira; SU, Zhaohui.
This article delves into Brazil’s rapidly expanding e-commerce sector, emphasizing its significant
growth and evolving dynamics. Employing a meta-narrative review and a convergence-coding
matrix, this research systematically analyzes and integrates findings from the existing literature to
reveal critical industry patterns. The analysis identifies four pivotal clusters: consumer behavior,
e-commerce structure, product distribution, and environmental sustainability. These elements collectively
offer a comprehensive view of Brazil’s present and future e-commerce directions. This study
underscores the imperative for strategies responsive to changing consumer behaviors, technological
advancements, and environmental concerns. It also furnishes practical insights for enhancing online
retail consumer engagement, logistical efficiency, and sustainability. Furthermore, this research
advocates for e-commerce as a vehicle for digital inclusion, calling for policies that promote equitable
access to online markets. This underscores its broader socio-economic importance, suggesting a path
forward for stakeholders in shaping a more inclusive and sustainable e-commerce ecosystem
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Documento eletrônico