00A1BE FFFFFF
 

Publicação

Market proactiveness: marketing far beyond customer focus.
Buscar apenas publicações disponíveis para download
Baixe o pdf http://acervo.ci.fdc.org.br/AcervoDigital/Artigos%20FDC/Artigos%20DOM%20Special%20Issue/Market%20proactiveness.pdf Baixe o Abstract  

Market proactiveness: marketing far beyond customer focus.

2.011 Nova Lima, DOM: v.35, n.Special Issue , p. 30-37, ago. 2011.   ARAÚJO, Leonardo;  GAVA, Rogério. Artigo Araújo, Leonardo ARAÚJO, Leonardo;  GAVA, Rogério. "The authors have researched a new method of proactive market strategy  that sterms from understanding that companies can also "break the rules of the game" intead of only responding to them." Português