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Creating a tipping point for social intrapreneurism.

Year of publication: 2,014 Publication: London, Ethical Corporation, p. 35 - 39, Feb. 2014. Pagination:   Authors: GRAYSON, David;  MCLAREN, Melody;  SPITZECK, Heiko Hosomi. Type of Publication: Article Main Author: Grayson, David 1955- Other Authors: GRAYSON, David;  MCLAREN, Melody;  SPITZECK, Heiko Hosomi. Summary: In a recent Ethical Corporation essay A view from the crossroads, published in October 2013 David Grayson highlighted the need for much more transnational, cross-sector collaboration if we are to tackle the urgent sustainability challenges which now loom, Everest-like, before us. To achieve this goal will require engaging the creative powers of people in business, as well as the public and not-for-profit sectors, on a large scale in order to create a tipping point described by Malcolm Gladwell in his best-selling book of the same name (I) for widespread action to address social and environmental goals. Gladwell argues that ideas spread through the existence of specific types who tip human behaviour in particular ways salespeople, connectors (brokers) and mavens (individuals able to see meaning, patterns and the big picture from seemingly random information). Language: Inglês Reference Number: 005.35 G784c 2014