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Organizational Culture: How To Measure It - A Case Study.
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Organizational Culture: How To Measure It - A Case Study.

2,009 Tallinn, E-Leader Conference, 2009.   BRUNO, Léo;  SOUSA, José Ofir Praia de. Article Bruno, Léo 1947- BRUNO, Léo;  SOUSA, José Ofir Praia de. The current study sought to analyze the aspects of Brazilian organizational culture found in business management. Its purpose was to prepare a methodology to measure the elements that make up the organizational culture of a company in the Manaus Industrial District /Brazil. This study researched the company’s cultural profile and the most important aspects of this culture, and it suggested recommendations on which to base its strategic plan. The Barros & Prates model was used as a reference. This model proposes nine cultural traits that are present in the Brazilian business environment:
Power Concentration, Personalism, Paternalism, Expectant Posture, Formalism, Impunity, Personal Loyalty, Conflict Avoidance and Flexibility. The method used was quantitative via the development and application of a closed instrument Likert type (attitudinal scale) involving the nine Barros & Prates cultural traits. The instrument was validated in terms of items and reliability. Means and correlation coefficients were used as statistics to analyze the data. The analyses were based on 27 statements encompassing the nine cultural traits, and they were answered by 30 executives who make up the company’s board of directors. The results showed a preponderance of the flexibility trait. Power concentration and personalism showed average preponderance. The least evident traits were Personal Loyalty, Impunity, Expectant Posture, Formalism, and Conflict Avoidance.
Inglês 005 B898o 2009