Fundação Dom Cabral
2A9FBC

FDC Entrepreneurship for Prosperity

“Entrepreneurship for Prosperity” is an initiative designed to promote base-of-the pyramid entrepreneurship as a catalyst for social development and inclusion, and the reduction of income , reducing social inequality in Brazil.

 FDC Entrepreneurship for Prosperity

About the Initiative
“Entrepreneurship for Prosperity” is an initiative designed to promote base-of-the pyramid entrepreneurship as a catalyst for social development and inclusion, and the reduction of income , reducing social inequality in Brazil. The initiative is sponsored by Fundação Dom Cabral (FDC), a leading business school in Brazil, ranked 16th by the Financial Times in executive education. 

FDC typically works with over 30k executives a year. Its goal Wwith “Entrepreneurship for Prosperity” its goal is to empower one base-of-the-pyramid entrepreneur for everyeach executive trained at FDC.  

In order tTo reach the target scale, FDC is inviting partners and clients with a similar purpose and mission  to form an alliance for the prosperity of Brazil -- a network on which entrepreneurs can rely on for, promoting the growth and sustainability offor their businesses over the years.


Target Audience
The base-of-the-pyramid entrepreneurs throughoutin Brazil.


Methodology
With two principal pillars cores of content – the Basics of Financial Management and the Entrepreneurial Mindset -– FDC has we developed a methodology aimed at applying in simple and straightforward ways conceptual framewords to ing to materialize the concepts for the practical life of entrepreneurs: speaking their language, using their digital platforms, and fomenting "missions" to apply concepts into theiris businesses.

We will employuse technology to scale the initiative, creating a fun, entertaining and engaging environment enabling entrepreneurs to "learn by doing" and "at their own pace and 
convenience."

In addition, the entrepreneur will have a mentor to support learning along the way.


Format
Entrepreneurship for Prosperity is a digital initiative that stimulates the local economy local businesses, and  by connectings base-of-the-pyramid entrepreneurs to what they need most: knowledge, credit, less bureaucracy, investments from the private sector, tools and common purpose.

In addition to face- face to-face meetings, held in partnership with local agents (class associations, large corporations, FDC associates, etc.), we have the support of a conversational platform that encourages the entrepreneurs  to discuss common problems and to find “best practice” solutions.come into contact with his own problems when experiencing reality of other entrepreneurs like him.


Expected results
In 2018 we conducted the pilot group with 23 entrepreneurs in partnership with the City of Nova Lima. In 2019, in addition to the training of 100 popular[????] entrepreneurs in different regions of the country and with different partners, we are in the process of will consolidatinge the entrepreneurs' training methodology and the technological platform in order to , so as to operate on a larger scale starting in 2020.


How to participate
We believe that the development of the entrepreneur is strongly related to the development of the environment and the community in which it is inserted and nurtured. Thus this FDC initiativeEmpreenda relies on local partners, who like us, care about the prosperity of their community, city, or region, and country.. It is through partnership with with these local allies that we attract entrepreneurs to these networks of prosperity throughout Brazil.

UN OBJECTIVES: 1) Eradicate poverty; 4) Quality Education; 8) Decent work and economic growth 10) Reducing inequalities 11) Sustainable Cities and Communities​​.
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