“Entrepreneurship for Prosperity” is
an initiative designed to promote base-of-the pyramid entrepreneurship as a
catalyst for social development, reducing social inequality in Brazil. The
initiative is sponsored by Fundação Dom Cabral (FDC), a leading business school in Brazil, ranked 10th by the Financial Times in
FDC typically works with over 30k executives a year.
Its goal with “Entrepreneurship for Prosperity” is to empower one
base-of-the-pyramid entrepreneur for each executive trained.
In order To reach the target scale, FDC is inviting
partners and clients with similar purpose to form an alliance for the
prosperity of Brazil - a network on which entrepreneurs can rely on, promoting
sustainability for their businesses over the years.
The base-of-the-pyramid entrepreneurs in Brazil.
With two cores of content – Basics of Financial
Management and Entrepreneurial Mindset - we developed a methodology aiming to
materialize the concepts for the practical life of entrepreneurs: speaking
their language, using their digital platforms, and fomenting
"missions" to apply concepts into this businesses.
We will use technology to scale the initiative,
creating a fun, entertaining and engaging environment enabling entrepreneurs to
"learn by doing" and "at their own convenience."In addition, the entrepreneur will have a mentor to
support learning along the wayFormat
Entrepreneurship for Prosperity is a digital
initiative that stimulates local businesses, and connects base-of-the-pyramid
entrepreneurs to what they need most: knowledge, credit, less bureaucracy,
investments from private sector, tools and common purpose.
In addition to face-to-face meetings, held in
partnership with local agents (class associations, large corporations, FDC
associates, etc.), we have the support of a conversational platform that
encourages the entrepreneur to come into contact with his own problems when
experiencing reality of other entrepreneurs like him.
In 2018 we conducted the pilot group with 23
entrepreneurs in partnership with the City of Nova Lima. In 2019, in addition
to the training of 100 popular entrepreneurs in different regions of the
country and with different partners, we will consolidate the entrepreneurs'
training methodology and the technological platform, so as to operate on a
larger scale starting in 2020.How to participate
We believe that the development of the entrepreneur is
strongly related to the development of the environment and the community in
which it is inserted. Thus Entrepreneurship for Prosperity relies on local
partners, who like us, care about the prosperity of their community, city or
region. It is with these local allies that we attract entrepreneurs to these
networks of prosperity through Brazil.
UN objectives: 1) Eradicate poverty; 4) Quality
Education; 8) Decent work and economic growth 10) Reducing inequalities 11)
Sustainable Cities and Communities