Adjunct Professor of Strategy and Marketing at Fundação Dom Cabral, works with B2C and B2B organizations in the most diverse segments and throughout Brazil developing, implementing and monitoring PAEX, PEG and PAN programs. Postgraduate degree from USP/FEA (Brazil) in Knowledge, Technology and Innovation and in Project Management from FIA/FEA (Brazil). Certified by Pritchett:Rummler-Brache (USA) to conduct Change Management and Process Improvement programs. Partner at dZ4b, a Strategic and Management consultancy, advisor for start-ups and as an executive he served as Director of Digital Marketing, Director of Innovations and Contact Center, Manager of Innovations & Sales Projects and Manager of Strategic Planning. Previously, worked as a consultant, project manager and managing partner of Pieracciani Desenvolvimento de Empresas and was a founding partner of Pritchett Rummler Brache do Brazil. During this period, worked with hundreds of companies, including: ADM, American Express, Anne Fernandes, Arena, Aventis, Avon, Bristol Myers Squibb, CCN, COBRAL, Directv, Editora Globo, EMIBRA, Estrela, Military Police College, FIUS , Garnus, Johnson & Johnson, Korres, Liane, Loyola, Myrallis, Newline, Brownbird, Pirelli, Raccoon, Small, TPF, UNIMED, Radial, PWMel, Valemix etc . Co-author of papers and articles in the area of management and adaptation to Portuguese of books and methodologies from Price Pritchett.