Luiz de Camargo Bittencourt Rinaldi, marketing, sales and business strategy instructor. Graduated in Social Communication with emphasis in Publicity and Advertising by ESPM (Escola Superior de Propaganda e Marketing), owns a specialization in Marketing at FGV and a Master's degree in Communication from Faculdade Cásper Líbero, applied at Technology, Organizations Power research area, for which he presented master's thesis on the human´s performance as a communicative media within B2B negotiation processes, through a qualitative study comprehending salespeople and supply chain professionals. He is currently an adjunct professor at FDC, where works within the Paex program in technical guidance and marketing monitoring, as well as customized programs for companies – "In company".  Its corporate trajectory comprises executive functions in the areas of sales and marketing, in multinational and Brazilian companies, medium and large size, with experiences in the B2C model in companies such as Unilever, IT Mídia, as well as in the B2B model at AMD, Enterasys Networks and Mtel Tecnologia. He was owner partner of a market research and analysis company, developing projects for international well-known clients. As speaker at events, we highlight the presence as Keynote Speaker at the Reseller Forum, as well as customized presentations of market analysis offered to several companies present in the Brazilian market.