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Luciana Faluba

Luciana Faluba Damázio
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Luciana Faluba

Luciana Faluba Damázio
Professor

Marketing
Luciana Faluba is a professor and researcher on the areas of strategy and marketing at Fundação Dom Cabral. Luciana holds a Doctorate Degree in Strategic Management and a Master’s Degree in Marketing Management from Universidade Federal de Minas Gerais. Prof. Faluba works for graduate programs, MBA, custom, open enrollment and partnership programs at FDC. Besides that, she is the scientific coordinator of the Specialization Program in Management (Marketing emphasis). She has already developed programs for companies such as Embraer, Sicredi, Hospital Sírio Libanês, Algar, among others. Luciana Faluba holds over 20 years of experience in the areas of marketing strategy and planning, as a consultant and executive. She is the author of the book Desafios da Gestão Estratégica em Serviços de Saúde, published by Campus Elsevier and has written numerous articles published in journals and conference proceedings on subjects such as market intelligence, B2B marketing relations, marketing strategies as a competitive differential and health assistance management.

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