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Áurea

Áurea Helena Puga Ribeiro
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Áurea

Áurea Helena Puga Ribeiro
Professor

Marketing
Áurea Puga is a marketing professor and researcher at Fundação Dom Cabral (FDC). She holds a Ph.D. and a M.Sc. degree, both in Business Administration from Fundação Getúlio Vargas (Brazil).  Professor Áurea Puga has participated as a speaker in conferences and seminars in Brazil and abroad. At FDC, she works for the open enrolment and custom graduate programs as well as for the corporate partnership programs. She has developed projects for companies such as Allianz, Bayer, Syngenta, Bunge, Saint Gobain, Ypê, Guarani, AngloAmerican, Janssen, Braskem, Química Amparo, TV Globo, and TAP, among others. She was a faculty member of Fundação Getúlio Vargas, Universidade Federal de Minas Gerais e Universidade Federal de Uberlândia, (Brazil). Áurea has worked as a consultant of relationship marketing and strategic marketing management for several organizations. She was also the director of the Center for Collaborative Nets and B2B Marketing at FDC.  She has authored books and articles on digital marketing, alliances, partnerships, service marketing and endomarketing.

Publications

 

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