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Pricing e valor percebido. <i>In:</i> DAMÁZIO, Luciana Faluba (Org).
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Pricing e valor percebido. <i>In:</i> DAMÁZIO, Luciana Faluba (Org).
Year of publication:
2,019
Publication:
São Paulo: Saraiva Uni, 2019. É só marketing? cap. 12, p. 208-222.
Pagination:
Authors:
ZICKER, Alberto.
Type of Publication:
Book’s Chapter
Main Author:
Zicker, Alberto
Other Authors:
ZICKER, Alberto.
Summary:
Language:
Português
Reference Number:
658.8 E11e 2019
