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Integrating marketing, manufacturing and research e development.

Year of publication: 2,005 Publication: Nova Lima:  Fundação Dom Cabral,  2005.  (Caderno de Ideias ; CI0525) Pagination: 20 p. Authors: BRUNO, Léo. Type of Publication: Idea Workbook Main Author: Bruno, Léo 1947- Other Authors: BRUNO, Léo. Summary: Organizations are paying much interest to the concept of knowledge management and core capabilities; that is, how organizations define and differentiate themselves. This article attempts to establish the links between particulary, how an organization identifies, assesses and exploits its competencies, and translates these into new process, products and services. Language: Inglês Reference Number: 658.8 B898i 2005