Fundação Dom Cabral
00A1BE FFFFFF
 

Publication

Supporting Innovation Through Analytics Support for Market Intelligence.
Find only publications available for download
Download pdf   Download Abstract  

Supporting Innovation Through Analytics Support for Market Intelligence.

2,018  International Journal Of E-Entrepreneurship And Innovation, v.8, n.2, jul-dec. 2018..   JAMIL, George Leal;  TADEU, Hugo Ferreira Braga. Article Jamil, George Leal 1959 JAMIL, George Leal;  TADEU, Hugo Ferreira Braga. Market intelligence (MI) has evolved as a strong concept in last years. After debates which produced various views, a stable conceptual base was reached. Here, MI is studied with the insertion of analytics. The influence of analytics insertion in market intelligence cycle potentializes MI dynamicity, delivering knowledge in a more prompter way for strategic marketing planning decisions, serving both as an example of organizational strategic alignment and fast tactical planning, specially resulting in a context where innovation – product, process, market and organizational types – and its associated management are improved. Reflections around competitive strengths and related perspectives are studied at the end of this text, enabling further discussions and application unfolding. Inglês Online