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Innovation management culture in the brazilian startups: a competing values framework analysis.
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Innovation management culture in the brazilian startups: a competing values framework analysis.

2,017 Dubai  , International Business Management, v. 12, 2017.   TADEU, Hugo Ferreira Braga;  SILVA, Jersone Tasso Moreira. Article Tadeu, Hugo Ferreira Braga TADEU, Hugo Ferreira Braga;  SILVA, Jersone Tasso Moreira. The Competing Values Framework (CVF) has been used in many organizations around the world in order to understand innovation management culture. A study was made by the Fundação Dom Cabral`s Innovation Management Center (FDC) with the objective of validating the CVF methodology in the Brazilian startups sector. We used qualitative analysis to examine the CVF according to four quadrants: radical innovation, market driven innovation, control and continuous improvement, and innovation culture. Data from 45 executives were used in this analysis. The results have shown that radical innovation and market driven innovation prevailed over the control and continuous improvement subscales. Our conclusion suggests that CVF is an important methodology for assessing psychometric properties, observing the challenges inside Brazilian organizations and their behavior. 
 
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