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Relationship Between Organizational Culture and Innovation Management: an exploratory investigation.
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Relationship Between Organizational Culture and Innovation Management: an exploratory investigation.

2,011 Croatia, E-Leader Conference, June, 2011.   BRUNO, Léo. Article Bruno, Léo 1947- BRUNO, Léo. The study sought to investigate the impact of the Organizational Culture, personal values profile (micro-culture) of the involved executives and organizations’ culture (mezzo-culture) of the analyzed organizations, on the management of innovation. A sample of 400 executives of 48 organizations was selected, involving large and medium size ones of several segments having product and service development activities. Four closed instruments were applied, being two of them Likert type (opinion) personal values and organization cultural traits inventories, and the other two of diagnosis type innovation essential internal conditions (enablers) and customeroriented processes. In the case of the last two instruments the Delphi technique was used for data gathering, leading to the value innovation index of each researched organizations. The results have shown an unbalance on the personal values profile of the involved executives, showing a typical managers´ profile, rather then a leaders’ one, as well as an inadequate average organization cultural index, both results negative as far as innovation activities are concerned. On the other hand the study showed a moderate to high positive relation between personal values balance and the organization cultural adequacy index, being these two variables positively related with the value innovation index of the involved organizations as depicted by the findings. Inglês 005 B898r 2011