Download pdf   Download Abstract http://acervo.ci.fdc.org.br/AcervoDigital/Artigos%20FDC/Artigos%20FDC%202012/2012%20Creating%20shared%20value%20as%20a%20differentiation.pdf

Creating shared value as a differentiation strategy the example of BASF in Brazil.

Year of publication: 2,012 Publication: Bradford, Corporate Governance, v. 12, n. 4, p. 499-513, 2012. Pagination:   Authors: SPITZECK, Heiko Hosomi;  CHAPMAN, Sonia. Type of Publication: Article Main Author: Spitzeck, Heiko Hosomi Other Authors: SPITZECK, Heiko Hosomi;  CHAPMAN, Sonia. Summary: This paper aims to create empirical evidence regarding shared value strategies recently propagated by Michael Porter and Mark Kramer. Language: Inglês Reference Number: 005.35 S761c 2012