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Opportunities and challenges to innovate at the bottom of the pyramid.

Year of publication: 2,011 Publication: Nova Lima, DOM: v.35, n.Special Issue , p. 86-93, ago. 2011. Pagination:   Authors: OLIVEIRA, Carlos Alberto Arruda de;  WERNECK, Nisia Maria Duarte;  ROSSI, Anderson;  SAVAGET, Paulo. Type of Publication: Article Main Author: Oliveira, Carlos Alberto Arruda de 1956- Other Authors: OLIVEIRA, Carlos Alberto Arruda de;  WERNECK, Nisia Maria Duarte;  ROSSI, Anderson;  SAVAGET, Paulo. Summary: "The authors show that understanding the sigularities of the new market at the bottom of the pyramid helps to cut down on risks and motivate companies to seek open innovation practices." Language: Português Reference Number: