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Miopia sobre marketing: um risco que você não precisa correr.
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http://acervo.ci.fdc.org.br/AcervoDigital/Artigos%20FDC/Artigos%20FDC%202008/Miopia%20sobre%20marketing%20Roberto%20Sagot%20em%20página%20inteira.pdf
Download Abstract
Miopia sobre marketing: um risco que você não precisa correr.
Year of publication:
2,008
Publication:
Consumidor Moderno, mar. 2008.
Pagination:
Authors:
SAGOT, Roberto.
Type of Publication:
Article
Main Author:
Sagot, Roberto
Other Authors:
SAGOT, Roberto.
Summary:
O consumidor quer ser parte da comunicação da marca.
Language:
Português
Reference Number:
