Perla Amabile

Visiting Professor at Fundação Dom Cabral - FDC

Data Strategy Director at W3haus, since 2019.

Head of Strategy at SapientAg2, Publicis Groupe, 2014-2019.

Co-founder of the startup Bicicletando, 2012 – 2017.

E-business builder (senior associate consultant) at TopperMinds – e-Business Consultant,

since 2014.

Head of Planning and BI at REMIX Social Ideas, 2013-2014.

Strategic Planning Manager at Grupo zzh - Marketing and Communication Intelligence,

2008-2014.

Professor in the postgraduate programs in Digital Marketing and Marketing Engineering, teaching

Netnography, Digital Marketing and Influencer Marketing at Fundação Instituto de Administração

- FIA, since 2017.

Professor in the FDC MBA, teaching the courses Customer Experience (CX) and Shopper

Behavior at Instituto Europeu de Design – IED, since 2019.

Professor on the topics of Neurobranding and Neuromanagement for Instituto Brasileiro de

Neuromarketing e Neuroeconomia – IBN, since 2017.

Professor of High Performance Digital Marketing at Comschool, since 2015.

Distance-learning professor on the topics of Consumption Anthropology and Planning with a focus on

Consumer Behavior at Media Education (specialization courses in

Communication and Digital Marketing), since 2013.

Speaker on the topics: Customer Experience Design, Personal Branding, New Branding,

Customer Centricity, Planning without Guesswork, Strategic Planning, How to Analyze

Trends and the New Era of Communication.

Researcher at the neuroscience laboratory of UNIFESP.

Additional Training: The Science of Happiness from Berkeley University of California.

Applied Neuroscience of Consumption, from ESPM, 2010.

E-commerce, from E-commerce School, 2013.

Neurolinguistics, from Sociedade Brasileira de PNL, 2012

Education: Postgraduate degree in Applied Consumer Sciences, from ESPM, 2015.

Postgraduate degree in Advertising Creation, from Anhembi Morumbi, 2009.

Bachelor's in Advertising, from Anhembi Morumbi, 2004.