Marta Pimentel

Visiting Professor at Fundação Dom Cabral in the areas of Marketing and Brand Management. She holds a Ph.D. in Business Sciences from FEP - Faculdade de Economia da Universidade do Porto and a Master's in Business Management from EGP: Escola de Gestão do Porto da Universidade do Porto, and is a Specialist in Internationalization and Innovation from Sociedade Portuguesa de Inovação – SPI. She is currently Executive Education Director at Nova School of Business and Economics in Portugal (NOVA SBE) and was formerly Deputy Market Director at FDC. She is the author of the book Rebranding: Como Aproximar uma Marca do Consumidor.