Luna Gutierres

Visiting Professor at Fundação Dom Cabral - FDC.

MBA Professor in the disciplines of CRM and Social, Interactive and Digital Media at Universidade de São Paulo - USP, since 2000.

Coordinator and professor of the Digital Data Marketing MBA at Faculdade de Informática e Administração Paulista - FIAP, since 2016.

Was a professor of Direct Marketing and CRM at Escola Superior de Propaganda e Marketing for 9 years.

Solid career built in the field of marketing communication, holding strategic and executive leadership positions at large companies with international presence, such as: JWT Brasil (direct marketing director), Grey (general manager), OgilvyOne (head of planning and operations director).

Led the development of direct marketing and digital marketing strategies for clients such as: Claro, Petrobrás, Fundação Abrinq, Instituto Criança e Vida, Coca-Cola, GlaxoSmithKline (GSK), IBM and NET, through agencies belonging to the WPP group.

Extensive experience leading teams in the implementation of loyalty programs such as Smiles (Varig and currently Gol), Special Member (Shopping Iguatemi), Amigo Leo (Leo Madeiras), Clube do Eletricista (Pial Legrand), Ponto a Ponto (Portobello) and

Passagem Premiada (Autoban).

Experience as planning and client service director at mid-sized agencies such as Souza Aranha and Salem. At these companies, she led the development of marketing communication plans for large and medium-sized companies such as: ALL, Banco Real, Belgo Mineira, Bradesco Saúde, EMC2, Embratel, Pirelli, SENAC, Signa Seguros, Microsoft, among others.

She is currently co-founder and head of the planning and client service departments at REPENSE, an agency founded 11 years ago. Under her leadership, the agency develops advertising, direct marketing and digital marketing strategies for clients such as: Banco Itaú, Bombril, Instituto Ayrton Senna, DAF Caminhões, Drogaria Onofre, GS1 Brasil, Porto Seguro and Tecnisa.