João Carlos Lazzarini

Joined Nielsen Serviços de Marketing in 1980, where he remained until 2010. Was Director from 1998 to 2010, responsible for client service and coordination of research analysis and Marketing and Consumer Insight information for the Wholesale, Pharmacy and Brazilian Supermarket sectors. Worked with companies such as Carrefour, Casino/Grupo Pão de Açúcar, Walmart, Coop, Drogaria Araújo, Drogaria Panvel, Drogasil, Lasa, Makro, Martins, Ponto Frio, Magazine Luiza, as well as trade associations such as Associação Brasileira de Supermercados, Associação Brasileira de Atacadistas e Distribuidores, Associação Paulista de Autosserviços, Associação Gaúcha de Autosserviços, Associação Paranaense de Autosserviços, Associación Latinoamericana de Autoservicios and the Food Marketing Institute.

Coordinated client service and analysis of research and Marketing and Consumer Insight information for the Fast-Moving Consumer Goods sector with companies such as Ambev, Cargill, Ceras Johnson, Coca Cola, Colgate, Danone, J&J, Nestlé, Pepsico, Perdigão, Sadia, Santher, and Unilever, among others.

National and international speaker in the areas of Retail Marketing, Distribution Channel Structures, Retail Trends and Consumer Insight