Catarina Papa

A classical pianist who graduated at age 16, she also holds a degree in Business Administration. MBA in Economics and Capital Markets (USP) and a postgraduate degree in Consumer Sciences (ESPM). Worked in the financial market for 10 years (international commodities trader, equity research analyst, private banking, and M&A). Was Controller of a large Brazilian company for 7 years, working directly with the founding partner. Mentor in the entrepreneurship ecosystem in Brazil and Israel (Startup FARM / TIP Hebrew University of Jerusalem). Always involved in volunteer work, co-founded and was president of an NGO focused on education in favelas. Provides volunteer consulting for social causes related to late adoption and consumer behavior disorders. Today, she works at the intersection of learning, art, and decentralized finance (DeFi and NFT) through [Rito](rito.cc), an immersive experience production company she co-founded with her partners 4 years ago, and Layer2.business, where she develops businesses in web3, blockchain, and Artificial Intelligence for the traditional market and which also carries out M&A processes.