Áurea Puga

Áurea Puga is a Professor and Researcher in Marketing at Fundação Dom Cabral (FDC). She holds both a Ph.D. and a Master's degree in Business Administration from Fundação Getulio Vargas.

She is a frequent speaker at national and international conferences, congresses, and seminars, and teaches in FDC’s graduate, open-enrollment, customized, and partnership programs. Throughout her career, she has worked with organizations such as Allianz, Bayer, Syngenta, Bunge, Saint-Gobain, Ypê, Guarani, Anglo American, Janssen, Braskem, Química Amparo, TV Globo, and TAP, among others.

Professor Puga previously taught at Fundação Getulio Vargas, the Federal University of Minas Gerais (UFMG), and the Federal University of Uberlândia (UFU). She also served as a consultant in Relationship Marketing and Strategic Marketing Management for companies between 1990 and 2002.

At FDC, she was Coordinator of the Collaborative Networks and B2B Marketing Center. She is the author of books and articles focusing on Relationship Marketing, Internet Marketing, Alliances, Partnerships, Services Marketing, and Internal Marketing (Endomarketing).