Adjunct professor at FDC, holding more than 36 years of professional experience and as a volunteer, developing academic projects, mentorship, and projects in Sustainable Competitiveness, Sustainability, Corporate Socio-Environmental Responsibility, Responsible Business Conduct, Leadership, Corporate Governance Board, Innovation and Creativity, Ethics, Diversity and Resource Mobilization, for companies from the private, public and social sectors such as Smiles, Rede Cruzada, FIESP-EU, SICREDI, Embraer, Bayer, International Paper do Brasil; Fundação Cargill; J&J; Unilever; DOW Química, Michelin, CCR, Votorantim Cimentos, Grupo Ultra - Ipiranga Petróleo, Adidas, Anglo American, Magneti Marelli, Fundação Bradesco, Banco ABN-Amro/Banco Real, Votorantim, Bridgestone, Clariant, Cristália, Duratex, CPFL, CCR, Hospital Einstein, MetLife, Michelin, ÚNICA, EPTV; IBM, UNIMED-SP and RS, Instituto C&A, Grupo +Unidos, Instituto do Banco Mundial, InWent, Harvard Kenedy School, Harvard Business School, MIT, Presencing Institute/MIT (U Theory), IMD-Switzerland, Boston University (BU), Fundação Dom Cabral, Escola Americana de Campinas, UNISAL, among others. Jose Pedro Lins has developed case studies on sustainable competitiveness, strategy and governance, for Harvard Kennedy School (HKS), Harvard Business School (HBS), Boston University (BU), IBM and for the World Bank Institute. He is a CEO-partner of FIX-CS – consulting firm, and partner/mentor of CEOLab. Pires is a leader of the Program Brazilian Field Seminar at Boston University, Adjunct professor and monitor at Fundação Dom Cabral (FDC), working for the EMBA program and in-company programs, as well as in the International Council. He was an advisor at the Executive Development Round Table (EDRT) at Boston University; Jose Pedro Lins is guest professor in the MBA program in Information Technology and Communication Sustainability, (focus on Sustainable Competitiveness) at LASSU – Laboratório de Sustentabilidade da Escola Politécnica/USP, at UNISAL in Campinas, and for educational projects at FACAMP. Pedro holds a Master’s Degree in Public Administration (MPA-MC), from Harvard Kennedy School and an MBA Certificate in Marketing, from Escola Superior de Propaganda e Marketing – ESPM.