Hugo Tadeu is the Director of the Innovation Research Center at Fundação Dom Cabral (FDC). Member of the Board of Directors, and an Advisory Board Member in different organizations from the financial sector, technology, consultancy, and consumer brands. He served in many projects with large-sized organizations, medium-sized companies, governments, and startups with higher results. He is an innovation management member at The World Economic Forum (WEF), International Standard Organization (ISO), Instituto Brasileiro do Petróleo (IBP), and Associação Brasileira de Venture Capital (ABVCAP), with a higher engagement to business execution and transformation projects. He was awarded as one of the best innovation and operations management authors by Bienal do Livro, recommended as a influencer about innovation and technology by Ibest and with the Medal of Honor for Professional and Educational Achievement by Conselho Federal de Administração (CFA). A columnist in Revista Exame, Revista Época Negócios, and Meio & Mensagem. He is a Visiting Professor at Nova SBE. In the past, he was a Visiting Professor at the University of British Columbia, Curtin University, ESCP, and Insper. Tadeu holds a Ph.D. in Mechanical Engineering from PUC Minas and a Post-Doc from the University of British Columbia, Canada. Finally, Tadeu is passionate about innovation, transformation, learning, balance, people, and education to change the World with several market transformations.