Bruno Fernandes deals in the area of strategy and people management, researching and developing models for strategy implementation through people management processes – mainly competence management models. He holds a Doctorate Degree in Business Administration from Faculdade de Economia e Administração - USP (FEA-USP) & Cambridge University (UK), a Master’s Degree in Business Administration from UFPR and a Bachelor’s Degree in Business Administration from FEA-USP. Bruno Fernandes is an adjunct professor at Fundação Dom Cabral and has worked for in-company programs, especially in intervention projects in organizations such as ANP, AstraZeneca, Banco Central do Brasil, Caixa Econômica Federal, CCR, Fiat (Power Train), Gerdau, IRB Brasil-RE, Klabin, Senac NA, Sesc-SP, Souza Cruz, Sotreq/Caterpillar, TAM, Usiminas, among others. Prof. Fernandes also teaches in the Business Administration Professional Master’s Program at FDC and the Master’s and Doctorate Programs in Business Administration at PUCPR. He was a visiting professor at Plymouth University, (UK) (2011 and 2014), and at Institute Superieur de Gestion (ISG), France (2012). Bruno Fernandes also held executive positions such as dean of the Business School at PUCPR, vice-rector and coordinator of the master and doctorate programs in Business Administration at Universidade Positivo, among others. He has developed numerous projects in several medium and large companies. He is the author of the books “Sobre Fibras e Gente: a história da GVT” (Ed. Sextante), “Gestão Estratégica de Pessoas com Foco em Competência” (Ed. Campus-Elsevier), “Administração Estratégica: da Competência Empreendedora à Avaliação do Desempenho” (Ed. Saraiva), “Competências e Desempenho organizacional: o que há além do balanced scorecard” (Ed. Saraiva) and a great number of articles published in journals and conference proceedings in Brazil and abroad.