Bruno Fernandes works in the area of strategy and people management, researching and developing models for strategy implementation through people management processes – mainly competence-based management models. He holds a Doctorate Degree in Business Administration from Faculdade de Economia e Administração - USP (FEA-USP) with a research stage at Cambridge University (UK), a Master’s Degree in Business Administration from UFPR and a Bachelor’s Degree in Business Administration from FEA-USP. Bruno Fernandes is a full professor at Fundação Dom Cabral and has worked for in-company programs, especially in intervention projects in organizations such as Alpargatas (apparel industry, with brands like Havaianas), ANA (Brazilian National Water and Sanitation Agency), ANP (Brazilian Gas and Oil Agency), AstraZeneca (Pharmaceuticals), Central Bank of Brazil, Braskem Petrochemical (18th Chemical firm in the World, 2022), Caixa Bank (among the five biggest Brazilian banks), CCR Infrastructure (one of the biggest in Latin America), Coamo Agribusiness (biggest cooperative in Latin America), Embraco/Whirlpool, Fiat (Power Train), Gerdau Steel, GVT Telecom, Gol Airlines, Incepa Ceramics/Grupo Roca, IRB Brasil-RE, Klabin Paper, Kraft Foods, Souza Cruz/British American Tobacco, Sotreq/Caterpillar, TAM Airlines, Telecom Italia, Unilever, Usiminas Steel, Volvo, among others.. Prof. Fernandes also teaches in the Business Administration Professional Master’s Program at FDC and the Master’s and Doctorate Programs in Business Administration at PUCPR (2017-2023). He is a visiting professor at Burgundy School of Business, France (since 2021), Woxsen University, India (since 2022), Plymouth University, (UK) (2011 and 2014), and at Institute Superieur de Gestion (ISG), France (2012). Bruno Fernandes also held executive positions such as dean of the Business School at PUCPR, vice-rector and coordinator of the master and doctorate programs in Business Administration at Universidade Positivo, among others. He is the author of the books “Of Fiber and People: From US$ 54 thousand to US$ 9 billion, the remarkable story of GVT, the company that changed the telecommunications industry in Brazil” (Ed. Sextante, English Edition), “Gestão Estratégica de Pessoas com Foco em Competência” (Ed. Campus-Elsevier), “Administração Estratégica: da Competência Empreendedora à Avaliação do Desempenho” (Ed. Saraiva), “Competências e Desempenho organizacional: o que há além do balanced scorecard” (Ed. Saraiva) and a great number of articles published in journals and conference proceedings in Brazil and abroad.