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The effects of analytical and business process orientation approaches the on performance of samall and medium industrial and service enterprises in Brazil.

Year of publication: 2,016 Publication: São Carlos, Gestão e Produção, v.23, n. 3, p. 486-502, 2016. Pagination:   Authors: LADEIRA, Marcelo Bronzo  et al. Type of Publication: Article Main Author:   Other Authors: LADEIRA, Marcelo Bronzo  et al. Summary: The paper compiles the results of a study which addressed the effects of business process orientation and business analytics on the performance of small and medium companies in Brazil, as well as the importance of size as a moderator of these effects. A survey was conducted with 469 companies from various segments of Brazil’s industrial and services economies. Data analysis included descriptive analysis, reliability tests, and structural equation modeling. A significant portion of the companies’ performance variation (47.5%) was explained by the regressors of the structural model, and the findings also indicate significant statistical disparities between medium and small companies, suggesting size might be a moderator in the investigated relationships, reinforcing the potential for future research on the theme. Language: Inglês Reference Number: Documento eletrônico