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TRANSNATIONALITY of Brazilian companies ranking 2010: rethinking global strategies.
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TRANSNATIONALITY of Brazilian companies ranking 2010: rethinking global strategies.

2.010 Nova Lima:  Fundação Dom Cabral,  2010.      Relatório de Pesquisa     In 2008, Brazilian Transnational Corporations (TNCs) made an enormous jump towards internationalization2. Even after the eruption of the economic crises in the last quarter of 2008, overall growth remained high and the year ended with a 20 billion dollar balance of outward forward direct investment (OFDI). In 2009, however, the effects of the crisis were felt in a higher extant by the Brazilian companies reversing the previously observed positive trend. Bearing this in mind, the TNCs were forced to rethink their international strategy and management style in order to overcome the impact of the
global recession. Thus, this report presents an analysis of the current international scenario and discusses the ways found by Brazilian TNCs to keep their competitiveness in the global market.
Português 339.137.2 T772 2010