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 Sense and action: : organizational reactions in extreme crisis: a survey with brazilian executives.
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 Sense and action: : organizational reactions in extreme crisis: a survey with brazilian executives.

2.024  Journal Of Contingencies And Crisis Management, v. 32, n. 4, dec. 2024.   MILAGRES, Rosiléia das Mercês;  BERNARDES, Maria Elisa Brandão;  CARVALHO, Rodrigo Baroni de. Artigo Milagres, Rosiléia das Mercês Professor TI MILAGRES, Rosiléia das Mercês;  BERNARDES, Maria Elisa Brandão;  CARVALHO, Rodrigo Baroni de. The objective of the paper is to analyse the actors' perception regarding how organizational actors lead the reaction of their
companies to crises, changing or not their routines accordingly. The paper contributes to enlarging the understanding of crisis
management by an original perspective of phenomenon evaluation based on the junction of two literature fields: sensemaking
and routines, considering the organizational context that impacts crisis management. A survey of 128 company executives from
different industries in Brazil was developed to identify how their companies dealt with the COVID-19 crisis, considering
sensemaking, routines and the organizational context. The results unveiled a significant and positive influence of sensemaking
and organizational context on the crisis reaction, but not on the deliberated mobilization of the routines, emphasizing
improvisation and trial-and-error. The results reinforce fast sensemaking attitudes yielding direct implementation to test the
new routines, correcting course of action promptly
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