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Pro-social motivation beyond firm boundaries: the case of the Genolyptus network.
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Pro-social motivation beyond firm boundaries: the case of the Genolyptus network.

2.014 Rio de Janeiro, Brazilian Administration Review, v. 11, nº 4, p. 364-384, oct./dec. 2014..   FOSS, Nicolai J.;  MILAGRES, Rosiléia das Mercês. Artigo Foss, Nicolai J. 1964- FOSS, Nicolai J.;  MILAGRES, Rosiléia das Mercês. An influential body of literature in macro-management research (notably, organization theory and strategic management) associates pro-social motivation solely with firm-like organizations, suggesting theat such motivation cannot thrive under more market-like arrangements. We question this argument on theoretical, as well as empirical, groundsl As to the latter, we discuss the especific case of a network of rirms in Brazil, the Genolyptus network. We argue that thhis particular network manifests strong pro-social motivations. This implies that pro-social motivations may thrive beyond corporate boundaries, contradicting the above argument. More constructively, the case of the Genolyptus network points to the importance of intensive communication, rewards that ares tied to joint outcomes, knowledge-based authotity and consesual decision-making as support arrangements that can build and sustains pro-social motivations in non-firm governance structures. Inglês 05