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Marcelo Melgaço

Marcelo Martins Melgaço Costa
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Marcelo Melgaço

Marcelo Martins Melgaço Costa
Adjunct Professor

Strategy
Marcelo Melgaço is an adjunct professor of Strategy, OKRs, and Corporate Innovation. He holds an international OKRs Professional certification from OKRs Training, a Master’s degree in Mechanical Engineering with a focus on Quality Management from UNICAMP, and a Bachelor’s degree in Mechanical Engineering from the same institution. He is also a specialist in Business Strategy from the University of Virginia, Darden School of Business.
He is the only Brazilian trained by Alex Osterwalder – the creator of the Business Model Canvas, Value Proposition Canvas, and the Invincible Company methodology – in Corporate Innovation: Business Model Reinvention, Transformation, and Innovation.
With over 25 years of experience in Strategy and Organizational Excellence, he has worked in organizations of various sizes and sectors, including well-known names such as EY (Ernst & Young), FedEx, Itautec, ArcelorMittal, Furnas Centrais Elétricas, the Ministry of Planning, and the Brazilian Navy.

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