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Meaningful work as a product of consumption and the consequences for individuals who buy it: evidences from a developing economy.

Ano de publicação: 2.021 Publicação: 2021.  Paginação: 153 f. Autores: ARTONI, Fabíola Luizari;  AZAMBUJA, Ricardo Daniel Meurer. Tipo de Publicação: Dissertações FDC Autor Principal: Artoni, Fabíola Luizari Outros Autores: ARTONI, Fabíola Luizari;  AZAMBUJA, Ricardo Daniel Meurer. Resumo: There is an increasingly interest by organizations on how the most powerful experiences of meaningfulness at work can arise on individuals, and sources or mechanisms for meaning of work to be surgically managed. This study provides a new view on the subject as it has identified meaningful work sold as a product of consumption and the consequences for individuals who bought it. The findings propose a model of subjective and objective transformative reward cycles derived from buying the product of meaning, blurring boundaries of meaning of work and meaning in life, bringing extremely positive consequences of social transformation for all individuals interviewed, covering existing social voids, therewith, and providing individual growth opportunities. Simultaneous to the positive effects observed, this study also unveils a work of exploration within the individuals in a challenging situation considered vulnerable, making manipulative behavior a condition which is learned and required to grow and succeed within this scheme of business model. These practices raise questions on the ethical boundaries of meaningfulness and on the practice of selling meaning at a price for performance intentions. The empirical research was performed in an emerging country and developing economic context set up, focused on a period of financial, moral and political crisis in Brazil Idioma: Português Número de Referência: Documento eletrônico