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 Case Electrolux Latam: : digital transformation in industrial operations.

Ano de publicação: 2.020 Publicação: 2020.  Paginação:   Autores: SALUM, Fabian Ariel;  COLETA, Karina Andrea Pereira Garcia. Tipo de Publicação: Caso Autor Principal: Salum, Fabian Ariel Outros Autores: SALUM, Fabian Ariel;  COLETA, Karina Andrea Pereira Garcia. Resumo: Governance was proving to be the biggest challenge facing Antonio Mandalozzo as he
strove to digitally transform Electrolux in Brazil. The 100-year old, Swedish company was
the world’s second largest producer of home appliances in unit terms: more than sixty
million units in total were sold every year1 in 150 countries. Electrolux entered Latin
America at the beginning of the 1920s, launching in Brazil in 1926. By 2020, Brazil
accounted for 60% of sales revenues in the region and was the Group’s third largest
operation. Idioma: Inglês Número de Referência: Documento Eletrônico