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Market proactiveness: marketing far beyond customer focus.

Year of publication: 2,011 Publication: Nova Lima, DOM: v.35, n.Special Issue , p. 30-37, ago. 2011. Pagination:   Authors: ARAÚJO, Leonardo;  GAVA, Rogério. Type of Publication: Article Main Author: Araújo, Leonardo Other Authors: ARAÚJO, Leonardo;  GAVA, Rogério. Summary: "The authors have researched a new method of proactive market strategy  that sterms from understanding that companies can also "break the rules of the game" intead of only responding to them." Language: Português Reference Number: