| Purpose/Relevance of Project: |
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Large companies from emerging countries have pursued internationalization strategies based on the assumption that it would add value to their businesses. Even though some firms have been successful in becoming important global players, the international scenario presents challenges that very often jeopardize the opportunities offered by the global economy. By deconstructing the experience of emerging multinationals FDC (in partnership with Universidad de San Andres) has been able to build a model on international value creation that underscores what executives should take into account when expanding their operations abroad. This model is important not only to prepare Latin-American multinationals to compete in the global market, but also to promote a deeper understanding of key business drivers that are specific to emerging economies. As a result, the model aims to position FDC as a leading reference in generating strategic knowledge for the internationalization of Brazilian companies. It contributes as well to the consolidation of Brazil as a major player in the world economy.
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Output
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When |
Why |
| Five Diamond Presentation |
August, 2009
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Engage Brazilian CEOs and draw attention of BRIC participants to the model
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| Argentina Presentation |
October, 2009 |
Disseminate knowledge to test and refine the model with Latin-American executives
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| COMn CEO Meetings |
From October, 2009 to April, 2010 |
Promote deeper understanding of the model based on Brazilian CEOs' experience to define which elements of the model are the most relevant ones
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| DOM (FDC Business Magazine) Article |
November, 2009 |
Present the production of the International Business Center in applied format to executives
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Academy of International Business (AIB) Latin American Conference
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Submission: January, 2010
Presentation: June, 2010 |
Disseminate knowledge and get feedback from top Latin-American academics
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Academy of International Business (AIB) Conference
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Submission: January, 2010
Presentation: June, 2010 |
Disseminate knowledge and get feedback from top international academics
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| Academic Article - International |
Submission: February 2010
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Publish the model in high-level international journals to publicize FDC's production in International Business
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Academic Article - Brazil
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Submission: February 2010
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Publish the model in high-level Brazilian journals to publicize FDC's production in International Business
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FDC Internal Presentation
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February, 2010 |
Disseminate knowledge and get feedback from FDC staff
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Valor Econômico (Business Magazine) Article
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March, 2010
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Draw attention of Brazilian executives to the model |
| In-company programs |
From March, 2010 on |
Apply the model in specific companies' context to disseminate and create new knowledge
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| Classroom use |
From March, 2010 on
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Present the model in FDC programmes and refine it. |
Caderno de Idéias Article
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May, 2010
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Share knowledge with FDC's stakeholders
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| Book |
December 2010 |
Consolidate deeper knowledge on international value creation for Brazilian Transnational Companies (BTNC)
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