STC Executive - Skills, Tools & Competencies
Content
The Business Environment
• Our common future: sustainable decisions.
• Brazilianity and worldview.
• The macro environment, scenarios and perspectives.
• New insights and other signs.
• Leading in the “Nanosecond Culture”.
Strategic Management
• Strategy.
• Strategic management foundations.
• Designing the learning organization.
• Strategic alliances.
• Simulations.
Leadership and Personal Skills
• Leadership.
• Leadership: self-reflection, balance, self-confidence, humility, and more.
• The leader’s journey.
• Leadership, innovation and collaboration.
• Leadership and team building
Finance
• Finance: corporate performance, company value, management vision, and managing to create value.
• Analyzing and managing cash flow.
• Capital budgeting & introduction to value-based management.
• Risk management.
• Mergers and acquisition.
• Global supply chains.
Marketing
• Living the brand.
• Make a local brand global.
• Pricing strategies and tactics.
• Differentiation.
• The market/customer focus decision journey.
• Principles of global marketing.
• Advertising evaluation and insight.
Innovation
• Corporate entrepreneurship.
• Entrepreneurship, innovation & our role in the universe.
• Intellectual capital management.
Healthcare Self-management
• Developing the participants’ body awareness and improving their physical conditioning, thus preparing them to self manage their health.