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Business-to-business Markets Management: from the commodity to the capture of value
Technical Team
 Ana Luisa Almeida – FDC guest professor of Marketing. MBA professor at PUC Minas/FDC. Professor of Master’s Program in Social Communication at PUC Minas. Academic Director of the Reputation Institute – Brazil. Member of the Editorial Board of international publication Corporate Reputation Review.
- Aurea Ribeiro – Professor and researcher at FDC, responsible for the GEM B2B (B2B Market Management) research center. Author of the books Marketing – Magia e Sedução (published by Cobra, 1989) and Marketing e Serviços que Ainda Fazem a Diferença (Saraiva, 2006), as well as many book chapters and articles for magazines and journals on the issues of Relationship Marketing, Internet Marketing, Alliances and Partnerships, and Marketing Services and Endomarketing.
- Georges Blanc – FDC associate professor, specializing in Strategy and Business Management since 1976. He has a master’s in Law and Economic Sciences from Université Paris 1 Panthéon-Sorbonne, as well as other qualifications from renowned institutions such as Harvard. He is a member of various company boards and has lectured for various master’s and doctoral programs in Brazil and other countries. He is the author of articles and books on business strategy published in Brazil and France.
- Haroldo Mota – FDC professor of Finance. Coauthor of the books Finanças Corporativas – Teoria e Prática Empresarial no Brasil and Mercado Financeiro – Uma Abordagem Prática dos Principais Produtos e Serviços, both published by Campus.
- Jim Narus – Professor of Business Markets at the Babcock Graduate School of Management, Wake Forest University. Coauthor of best-sellers Business Market Management (Prentice Hall, 1999) and Value Merchants: Demonstrating and Documenting Value in Business Markets (Harvard Business School Press, 2007), and coauthor of articles published in major international periodicals.
- Rosileia Milagres – FDC professor and researcher, specializing in Business Strategy, Entrepreneurship and Innovation. Technical coordinator at the FDC Innovation Center. Guest researcher at Copenhagen Business School, Denmark. Author and coauthor of book chapters, articles, technical papers, research reports and other publications in Brazil and other countries.
- Wesley Johnston – Professor at Georgia State University, specializing in Organizational Buying Behavior, Sales Management, Customer Relationships and B2B Management. Director of the CBIM (Center for Business and Industrial Marketing) Research Center. Editor of international periodical Journal for Business and Industrial Marketing. Author of many books and articles published in major international periodicals.
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