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Business-to-business Markets Management: from the commodity to the capture of value
GEM B2B Center
GEM B2B (Business-to-Business Marketing Management) is a research and development center at Fundação Dom Cabral that aims to generate valuable, cutting-edge knowledge in order to support companies in different aspects of relations between organizations.
Besides supporting partner companies, the knowledge generated at the center is applied to the Business-to-Business Market Management Program, giving participants access to advanced content.
Co-author Companies in Methodologies Developed by GEM B2B:
- Algar
- Cemig
- Copersucar
- Efficientia
- Fiat
- FMC
- Gerdau
- Mazzaferro
- Rexam
- Sadia
- Saint Gobain Abrasivos
- Saint Gobain Quartzolit
- Samarco
- Shell
- Syngenta
- Zen
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