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MBA
Content


The Current Business Context

The individual
It concentrates on individuals’ self-knowledge and self-development by subsidizing reflections on life and career projects.

Economics
Together with the participants it develops economics concepts that impact business activities. It deals with issues related to the mechanisms of economic fluctuations among nations, companies and markets, inflation, unemployment, competitiveness and others.

Basic finance and managerial accounting
It aims to position participants as regards the basic concepts and terminology in corporate finance, thus making it easier to understand the global model to assess decisions in the economic/financial field.

Organizational theory: a strategic approach
It aims to bring forth the knowledge and the understanding of the elements that make up organizational design and their importance to the understanding of management models, organizational alignment and strategy implementation.

Business competencies

Finance
It develops the competencies that are needed to carry out financial tasks such as strategic cost management, investment analysis from a risk point of view, processes that involve capital investment decisions, company value analysis, and value-adding.

Risk management
It encompasses the strategic vision of risk management, the processes that build Risk Management, and quantification and risk analysis methodologies.

Organizational culture
It focuses on the relationship between organizational culture and leadership by seeking to gain a better understanding of the great pillars involved in setting up, developing and changing culture within organizations. It discusses the great myths, challenges and opportunities in culture management by correlating it to business strategy.

People and change management
It increases participants’ competence to act as people leaders and to interact with their teams, peers and superiors. The discipline deals with issues such as credibility, vision, motivation, team leadership, career and results. It also focuses on leaders as change and transformation process managers: leading changes, main steps, identifying the focus that drives change and dealing with resistance.

Project management
It focuses on guaranteeing that participants understand the main dimensions of project management and its integration with other areas of knowledge. It lays the foundations for the model that will be used to develop the Business Project.

Organizational performance management
It aims to build the skills to implement strategy by means of discussing and applying the concepts of organizational performance metrics, with an emphasis on the BSC methodology.

Supply Chain Strategic Management: Logistics and Services Operations
It presents and discusses with the participants their understanding about the value package generated and delivered to clients in terms of its material components (products) as well as its non-material ones (services) and the differences in managing the resources that generate them. It also seeks to understand and analyze the implications of managing the business as regards the performance of the value chain wherein such business is inserted.

Marketing management
Marketing as a strategic relationship tool with clients and with the market. The content broached aims to develop in participants an applied vision of the segmentation and of the positioning in the market with clients.

Businesses strategy
It presents and discusses the relations among strategy, organization, processes and organizational culture. It examines the concepts and practices of competitive strategy and of corporate strategy, such as extended strategy (alliances, joint ventures) and business competencies.

International businesses
The international insertion of companies, which involves the impact of global development on businesses, company internationalization, international markets, the competitive advantage of nations, and foreign investments in Brazil.

Business simulation
Executives will take part in an activity to simulate managing a company. They will compete in an uncertain environment and use the knowledge acquired during the program in an integrated way so as to consolidate a systemic vision of the business.

Business context: trends

The individual, the organization and society
It presents and discusses the various ways - attitudes, skills and competencies - through which executives can be inserted within an increasingly complex context within which each participant is one of the builders.

Corporate governance
It conceptualizes and analyzes crucial questions in corporate governance: conflicts and agency costs, the alignment of stakeholders’ interests, and the internal and external forces controlling corporations. International models are analyzed in comparison with the Brazilian one. Worldwide governance trends are also highlighted.

The macro environment
• The global system: multi-polarity and political-ideological reconstruction.
• Latin America: changes and trends.
• Brazil: structural changes and mid-term transitions.
• The world’s economy and economic scenario.

Innovation management
It seeks to understand the fundamental innovation elements in a company. It highlights the role of managers as key elements in developing an organizational culture that will be conducive to developing innovation ideas.

Seminar to present the Business Project
It is a moment when each participant presents his/her Business Project. Besides participants, this meeting will count on the presence of each company’s sponsor, FDC professors and special guests.

Networked organizations
It allows participants to learn about and understand the elements that make up interorganizational networks, to learn about and understand what motivates different institutions to set up networks, and to understand the complexity involved in network management.

Health self-management
It aims to develop body awareness and improve the participants’ physical conditioning while preparing all of them to manage their own health.


 


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