All the activities related to marketing and sales within an organization must be supported by a strong, market-oriented culture and by a systemic vision, as everyone in the company is involved in creating and/or delivering value. The educational solutions related to marketing that are offered by FDC aim to instill or develop competencies in marketing and sales processes that encompass marketing intelligence, strategy definition, management process implementation, and the implementation of methodologies and measures to monitor the activities performed.
The customization process
The themes represented in the graph can encompass a variety of projects and scope, such as:
- Developing a market-oriented and customer-oriented culture.
- Developing competencies in any one of the marketing and sales themes.
- Defining and implementing marketing and sales strategies.
- Defining and implementing planning and administration processes in marketing, products and services within the contexts of consumer markets (B2C) and organizational markets (B2B).
- Implementing processes, methodologies and tools to generate market performance intelligence and monitoring.