Current Projects

International Business Center
Research Project - Ranking of Brazilian Transnational Corporations - BTNCs
 

 

Purpose/Relevance of Project:   Brazil is becoming a more competitive country in the global scenario. Its companies have been increasing international presence in response to the growing global demand, higher competitiveness in domestic markets and new opportunities of business worldwide. Despite cultural, financial and legal difficulties often faced when establishing a subsidiary abroad, Brazilian TNCs have been successfully rising as strong world players. In this context, FDC annually produces the Ranking of Brazilian TNCs Project, which classifies the largest Brazilian global players in terms of their internationalization index.
Output	When	Why
Press Release	Annually, August	Provides a panorama of the current situation of Brazilian multinationals in the global scenario. Shows the degree of internationalization of Brazilian companies and enables comparisons among the various industries and other countries in the ranking. Free advertising to the participant companies. Serves as an example to Small and Medium Enterprises (SME) and stimulate their internationalization. Open people's mind showing how the globalization is affecting Brazilian companies. Discloses FDC’s work. Helps Brazilian citizens to understand concepts mostly used in academy or among economists. Helps to explain economic changes and its effects on Brazilian companies and also the companies’ choices and their difficulties. Provides a source of data to other researchers, institutes and university to enrich their work. Instigate new questions of research.
Partnership with KPMG	March, 2009	Enables the access to knowledge about acquisitions and international taxes, based on the expertise of KPMG. Gives credibility for the study and helps to insert it on the media. Get important funding to enhance the quality of the study, enabling personal interviews with the companies and qualified professionals to execute and review the research.
Academy of International Business (AIB) Presentation	June, 2009	Share relevant findings about internationalization of Brazilian companies with the academic community. Get a feedback on what could be improved in terms of methodology, scope and new research questions and hypothesis. Gives credibility to FDC studies.
Classroom Use	August, 2009	Improves the quality of classes and provides FDC students with new and Brazil specific knowledge. Instigates new discussions about internationalization and raises new research questions.
EU-Brasil Presentation	September, 2009	Focus on the presence of Brazilian multinationals in Europe. Helps to formulate new public policies that stimulate internationalization and narrow the commercial relations between Brazil and Europe. The EU-Brazil presentation generates opportunities for new projects and also new research agenda focusing on the region.
Sherban Leonardo Cretoiu's Presentation. Sherban is professor at FDC.	September, 2009	Promote FDC studies with international students. Helps to explain how to do business in Brazil by showing how Brazilian companies operate abroad. It shows the Brazilian reality to foreigners, and how the country is becoming worldwide competitive. It's a recognition of the relevance of the ranking for the generation of knowledge.
Carlos Arruda's Presentation (Carlos is professor at FDC)	September, 2009	Promote FDC studies to students. Shows facts and examples of Brazilian global competitiveness. It's a recognition of the relevance of the ranking for the generation of knowledge.
Capital Goods Presentation	October, 2009	Presents to the government and to the private sector the results of the capital goods sector companies. Enhance relationship with the public sector. Opportunities for partnerships and/or sponsorship and also new research agenda. It can help formulate new public policies that can stimulate internationalization. It can also support the development of goals to the capital goods sector.
DOM (FDC Business Magazine) Article	November, 2009	Special issue on internationalization with a complete article on the ranking. Keeps the FDC community (professors, workers, students, clients) informed about the main findings of the IB center studies. Share the knowledge generated by the research project with executives that have access to the DOM. Present a more applied version of the project.
Partnership with Prosperar	December, 2009	Compare the ranking results with Argentina. Identify differences in internationalization between two emerging economies. More data to test the hypothesis about internationalization. Possibility of academic paper.
Academy of International Business (AIB) Presentation	June, 2010	Share relevant findings about internationalization of Brazilian companies with the academic community. Get a feedback on what could be improved in terms of methodology, scope and new research questions and hypothesis. Gives credibility to FDC studies.
Academy of Management (AOM) Presentation	August, 2010
Brazil Academic Article	September, 2010	Share with the Brazilian academic community the latest findings on the internationalization of national companies. It turns descriptive results from the ranking into scientifically relevant questions. It contradicts or confirms theories and contributes to the development of science. It also gives credibility to the research.
International Academic Article	November, 2010	Informs the academic community the latest findings on the effectiveness of internationalization strategies and its relation with variables such as cultural distance. It turns descriptive results from the ranking into scientifically relevant questions. It contradicts or confirms theories and contributes to the development of science. The literature review for the article helps to identify new questions of research based on the limitations from the previous studies. It also gives credibility to the research.