International Business Center

International Business Center FDC Model on International Value Creation

The FDC Model on International Value Creation was designed by Fundação Dom Cabral International Business Center based on knowledge generated from studies and executive education programs with Brazilian multinationals. The Model offers a platform for companies to plan and assess international strategies and management practices, and its premise is that international expansion should create and maximize value for corporations. International value is expected to be created from five interconnected dimensions that are the basis of the FDC Model, namely: Value Proposition, Business Model, Organizational Model, Talent and Leadership, and Stakeholders Management, as it is illustrated in the figure bellow. Each of these dimensions encompasses specific themes that provide companies with a guide to effective decision-making, taking into account that the results and benefits of internationalization should not be considered from an economic or financial point of view only.

Model FDC on International Value Creation

Use the Model in FDC Programs and Business Partnerships The Model has been used as a content platform on the following programs and partnerships of Fundação Dom Cabral: • International Top Executive Program - Integrated Business Strategy in Latin America ­- Held in 2009 in Argentina and in 2010 in Santiago Del Chile by Fundação Dom Cabral in partnership with Universidad de San Andrés (Argentina), Universidad de Los Andes (Colombia), Universidad del Desarollo (Chile), Instituto Tecnológico Autónomo de México - ITAM (Mexico), and Centro de Negocios Pontifícia Universidad Católica del Perú - Centrum (Peru). • COMn CEOs Business Partnership – Internationalization Group ­- Held by Fundação Dom Cabral in 2010. ­- Participants: Shareholders and CEOs of the following companies: Artecola, Artesia/Metalfrio, Bematech, CPM Braxis, DHB Componentes Automotivos, Marcopolo, Natura, RBS Americas/The Royal Bank of Scotland. ­- Guests: CEOs of Alpargatas, Camargo Corrêa, Coteminas, IBM, Sabó. • COMn Internationalization Business Partnership ­- Held from May 2011 until March 2012 in partnership with APEX-Brasil (Brazilian Trade and Investment Promotion Agency). ­- Participants: CEOs and Directors of the following companies: Artecola, Baumer, Cia Hering, Conexão Sistemas de Prótese, Cooparaíso, Duas Rodas, Forno de Minas, JactoClean, Labtest Diagnóstica, Jacto Linhas Leves, Máquinas Agrícolas Jacto, Prati-Donaduzzi, Seta S/A Extrativa, U.S.E. Mobiliário Corporativo, Votorantim Siderurgia, Vulcabras. • COMn Internationalization Partnership - APEX in company ­- Held from June 2011 until March 2012 in partnership with APEX-Brasil (Brazilian Trade and Investment Promotion Agency). - Participants: Directors and managers of Apex-Brasil. ­- Objective: Develop APEX capabilities to support the internationalization process of business sectors that belong to the following complexes: Agribusiness, Services and Technology, Machines and Equipment, Fashion, Entertainment and Pharmaceutical. Academic Validation of the Model Studies about the FDC Model on International Value Creation have also been successfully accepted by the academic community: • Publication of the paper “International value creation: a new model for Latin American Multinationals” in the 2010 4th edition of the Journal of Globalization, Competitiveness and Governability. • Presentation of papers on the Model in the following academic conferences: - Annual Meeting of the Latin American Chapter of the Academy of International Business (AIB-LAT), June 25, 2010. Best paper award finalist. ­- Annual Meeting of the Academy of International Business (AIB), June 27, 2010. ­- XXXIV Encontro da Associação Nacional de Pós-Graduação e Pesquisa em Administração (EnANPAD – Annual Meeting of the Brazilian Academy of Management), September 28, 2010. ­- Strategic Management Society Special Conference on Latin America, March 11, 2011. ­- Approved to be presented at the Annual Meeting of the Academy of International Business (AIB), June 2011. • The activities to develop the Model are being funded by FAPEMIG in 2011 due to its relevance as a research track applied to business reality. Further Information The FDC International Business Center would be pleased to provide further information and consultations on how the FDC Model on International Value Creation can be used by companies that have internationalization as a macro strategic goal.